Visual storytelling for Rainbow Six Siege’s
biggest stage.
Our team had the opportunity to create the official lyric video for “The Move Was One”, the anthem of the Six Invitational 2024, the world championship of Rainbow Six Siege held in Brazil.
The project aimed to capture the energy and emotion of one of the most iconic esports events, translating the intensity of the competition into motion, rhythm, and typography.
We combined cinematic moments, graphic compositions, and bold animations to follow the pulse of the song and the passion of the community.
We combined cinematic moments, graphic compositions, and bold animations to follow the pulse of the song and the passion of the community.
Design Direction
The visual identity of the lyric video was inspired by the atmosphere of the Six Invitational.
A mix of intensity, teamwork, and anticipation.
A mix of intensity, teamwork, and anticipation.
Our goal was to translate the sound and emotion of “The Move Was One” into a dynamic visual language that reflects both the competitive energy of esports and the cinematic tone of the event.
We explored bold compositions, layered typography, and a strong use of light and texture to connect the lyrics with the rhythm of the music, crafting frames that feel powerful even in still form.
The Live Stage
After the release of the lyric video, our team was invited to take the project one step further bringing the visuals to the opening show of the Six Invitational 2024.
Working closely with the stage production team, we developed a way to integrate the lyric visuals into the live performance, combining motion, light, and rhythm in perfect sync with the artists on stage.
This new phase allowed us to expand the visual identity beyond the screen, turning it into a full-scale experience for the live audience.
Bringing the lyric to life on stage meant connecting motion design, stage direction, and live performance.
This section shows how we adapted the visuals for the show, aligning animation, light, and movement to work seamlessly in a live environment.
Client: Ubisoft
Design: Gustavo Simas
Sound: M2Studios
Animation: Gerson Germano
Creative Director: Lucas Reis
This is part of the Rainbow Six Siege 2024.
A huge thanks to Lucas Reis and Ubisoft Team for having we on project.
This is part of the Rainbow Six Siege 2024.
A huge thanks to Lucas Reis and Ubisoft Team for having we on project.
